• By Charlie Davies
• SMS Marketing

50+ Proven SMS Marketing Templates You Can Use Today

Crafting effective SMS messages from scratch every time wastes valuable time and risks inconsistent results. Proven SMS templates provide tested frameworks you can customize for your business, ensuring professional, compliant, and high-converting messages every time. This comprehensive guide provides 50+ copy-and-paste SMS templates across every major category, from promotional campaigns to customer service, complete with customization tips and best practices.

Why Use SMS Marketing Templates?

Templates accelerate campaign creation while maintaining quality. Benefits include: saving hours of copywriting time, ensuring compliance elements are included, following proven structures that convert, maintaining consistent brand voice, reducing errors and typos, enabling quick campaign launches, and allowing focus on strategy rather than writing. Templates aren't about being lazy—they're about efficiency and effectiveness. The best marketers start with templates and customize for their specific audience and goals.

Flash Sale and Promotional SMS Templates

"FLASH SALE! [XX]% off everything for the next [X] hours only. Shop now: [link] Reply STOP to opt out"

"[Business Name]: Today only! Buy one get one free on [product]. Limited stock. Shop: [link] Text STOP to unsubscribe"

"LAST CHANCE: [XX]% off ends tonight at midnight. Don't miss out: [link] Reply STOP to opt out"

"VIP EXCLUSIVE: Early access to our sale starts now. [XX]% off for the next 24 hours: [link] Text STOP to end"

Customization tips: replace brackets with specific details, adjust urgency timeframe based on offer, personalize with customer names when possible, and ensure links are mobile-optimized and tracked.

Welcome Series SMS Templates

"Welcome to [Business Name]! Enjoy [X]% off your first order with code: [CODE]. Shop: [link] Reply STOP to opt out"

"Hi [Name]! Thanks for joining. Here's £[X] off your first purchase: [link] We text 2-4x/month. Reply STOP to unsubscribe"

"You're in! Get exclusive SMS-only deals before anyone else. First offer coming Friday. Reply STOP to opt out"

Customization tips: send immediately after opt-in for maximum impact, include clear value proposition, set expectations for message frequency, and make first offer compelling to drive immediate engagement.

Abandoned Cart Recovery Templates

"You left something behind! Your items are waiting. Complete checkout now: [link] Reply STOP to opt out"

"Still thinking it over? Your cart expires soon. Grab it now + FREE shipping: [link] Text STOP to unsubscribe"

"LAST CHANCE: [X]% off the items in your cart. Offer ends tonight: [link] Reply STOP to opt out"

Customization tips: send first message 1-2 hours after abandonment, add incentive in second message (24 hours later), create urgency in third message (48 hours later), and include product names when possible for personalization.

Appointment Reminder Templates

"Reminder: Your appointment with [Provider] is tomorrow at [Time]. Reply C to confirm or R to reschedule."

"[Business Name]: Appointment on [Date] at [Time]. Address: [Location]. Reply CANCEL to modify. See you soon!"

"Hi [Name], you're booked for [Service] on [Date] at [Time]. Questions? Call [Phone]. Reply STOP to opt out"

Customization tips: send 24-48 hours before appointment, include all key details, enable two-way responses for confirmation, and send follow-up on day of appointment.

Birthday and Anniversary Templates

"Happy Birthday [Name]! Celebrate with [X]% off any purchase this week: [link] Reply STOP to opt out"

"It's your special day! Enjoy a FREE [item] with any purchase. Valid through [Date]: [link] Text STOP to unsubscribe"

"Happy Anniversary! Thanks for [X] years with us. Here's £[X] off as our thank you: [CODE] Reply STOP to opt out"

Customization tips: send on actual birthday/anniversary for maximum impact, make offer exclusive and generous, add expiration date to create urgency, and track redemption rates to measure ROI.

Order Confirmation and Shipping Templates

"Order confirmed! Your [Product] will arrive [Date]. Track your order: [link] Questions? Reply to this message."

"Good news! Your order has shipped. Track delivery: [link] Expected arrival: [Date]"

"Your order is out for delivery today! Track in real-time: [link] Reply STOP to opt out of delivery alerts"

Customization tips: send immediately after purchase, provide tracking links, set accurate delivery expectations, and enable two-way communication for support questions.

Re-engagement and Win-back Templates

"We miss you! Come back with [X]% off your next order. No minimum: [link] Reply STOP to opt out"

"It's been a while! Here's £[X] to welcome you back. Valid through [Date]: [link] Text STOP to unsubscribe"

"[Name], we want you back! [XX]% off + FREE shipping on your return order: [link] Reply STOP to opt out"

Customization tips: target customers inactive for 60-90 days, offer compelling incentive (higher than regular promotions), create urgency with expiration, and track which incentive levels drive best response.

Event Invitation Templates

"[Event Name] on [Date] at [Time]! Limited spots available. RSVP now: [link] Reply STOP to opt out"

"You're invited! [Event details]. Exclusive for SMS subscribers. Reserve your spot: [link] Text STOP to unsubscribe"

"REMINDER: [Event] starts tomorrow at [Time]. See you there! Location: [Address] Reply STOP to opt out"

Customization tips: send initial invite 1-2 weeks before, send reminder 1 day before, include all essential details, and make RSVP process simple via link.

Loyalty Program Templates

"You've earned [X] points! That's £[X] off. Redeem before [Date]: [link] Reply STOP to opt out"

"REWARD UNLOCKED: You reached VIP status! Enjoy [benefits]. Learn more: [link] Text STOP to unsubscribe"

"Points expiring soon! Use [X] points by [Date] to save £[X]: [link] Reply STOP to opt out"

Customization tips: send monthly point balance updates, alert before points expire, celebrate tier achievements, and show clear redemption value.

Review Request Templates

"How did we do? Share your experience and get [X]% off your next order: [link] Reply STOP to opt out"

"Hi [Name]! Quick question - would you recommend us? Leave a review: [link] Text STOP to unsubscribe"

"Thanks for your purchase! Rate your experience in 30 seconds: [link] Reply STOP to opt out"

Customization tips: send 3-7 days after purchase/service, keep request simple and fast, offer incentive for completion, and respond to all reviews (especially negative ones).

Back-in-Stock Notification Templates

"BACK IN STOCK: [Product] is available again! Get yours before it sells out: [link] Reply STOP to opt out"

"You're on the list! [Product] is back. Limited quantity - shop now: [link] Text STOP to unsubscribe"

"Good news! The [Product] you wanted just restocked. Grab it fast: [link] Reply STOP to opt out"

Customization tips: send immediately when stock arrives, emphasize limited availability, personalize with product name, and track conversion rates (typically 40-70%).

Template Customization Best Practices

• • Always include business name for identification
• • Add opt-out instructions (Reply STOP) in promotional messages
• • Personalize with customer names when data available
• • Keep total length under 160 characters to avoid splitting
• • Use shortened, tracked URLs for links
• • Test on your own phone before sending
• • Update templates based on performance data
• • Maintain consistent brand voice across templates

Frequently Asked Questions About SMS Templates

Can I use these templates exactly as written?
Yes, but customize them with your specific business details, offers, and brand voice. Templates provide structure—personalization provides results.

How do I know which template to use?
Match the template to your campaign goal. Selling products? Use promotional templates. Building relationships? Use birthday or loyalty templates. Test different templates to see what resonates with your audience.

Should I A/B test different template variations?
Absolutely. Test different calls-to-action, urgency levels, and personalization approaches. Small changes can significantly impact conversion rates.

Conclusion

SMS templates accelerate campaign creation while ensuring consistent, professional, compliant messaging. These 50+ proven templates cover every major SMS marketing use case, from promotional campaigns to transactional messages. Start with these frameworks, customize for your audience, and optimize based on results. Great SMS marketing doesn't require reinventing the wheel—it requires using proven structures effectively.

Ready to launch winning SMS campaigns? Choose the templates that match your goals, customize them for your business, and start driving results today.