Terms and Conditions

1. Introduction

These Terms and Conditions ("Terms") govern your use of the SMS marketing platform ("Platform") provided by Sendrr Ltd, a company registered in England and Wales with company number 07810513 and registered office at 6 Buchan Court, Southampton SO45 5WU ("Sendrr," "we," "us," or "our").

By registering for, accessing, or using the Platform, you agree to be legally bound by these Terms. If you do not agree with these Terms, you must not use our Platform.

2. Definitions

• Client/User: The business or individual subscribing to or using the Platform.
• End User: The recipient of messages sent through the Platform.
• Content: Any text, media, or information submitted by Users via the Platform.
• Services: The provision of the SMS marketing and related services by Sendrr.

3. Eligibility

To use the Platform, you must:

• Be at least 18 years old;
• Be authorised to represent the business entity you sign up on behalf of;
• Use the Platform for lawful business or marketing purposes only.

4. User Responsibilities

You agree to:

• Use the Platform in compliance with all applicable laws, including the UK GDPR and PECR;
• Obtain valid consent from End Users before sending marketing messages;
• Keep your login credentials secure and notify us of any breach;
• Ensure your content does not infringe any third-party rights or contain prohibited material.

You must not use the Platform to:

• Send unsolicited or spam messages;
• Harass, defraud, or mislead recipients;
• Transmit viruses or malicious code.

5. Data Protection and Privacy

Sendrr is committed to protecting personal data in accordance with the UK GDPR and the Data Protection Act 2018.

You are the Data Controller of End User data you upload or collect.

We act as a Data Processor on your behalf.

You must ensure all End User data is lawfully obtained and processed.

Please refer to our Privacy Policy for full details on how we handle personal data.

6. Intellectual Property

All intellectual property in the Platform and its content (excluding user content) belongs to Sendrr or its licensors.

You retain ownership of content you upload but grant us a licence to use it for providing the Services.

You may not reproduce, distribute, or modify any part of the Platform without our written consent.

7. Fees and Payment

Pricing for the Platform is outlined at the time of subscription or on our pricing page.

All fees are exclusive of VAT unless stated otherwise.

7.1 Subscription Plans

Flexible Plan: Pay-as-you-go pricing with no monthly commitment. Credits are purchased as needed and never expire. Top-up credits at £0.05 per credit.

Professional Plan: Monthly subscription with volume-based pricing tiers (starting from 1,000 SMS per month). All Professional Plan subscriptions are subject to a 12-month contract term as detailed below.

Enterprise Plan: Custom pricing based on volume requirements. Terms are agreed individually and set out in a separate agreement.

7.2 Professional Plan - 12 Month Contract Terms

By subscribing to a Professional Plan, you agree to the following terms:

• Contract Period: All Professional Plan subscriptions have a minimum contract term of 12 months from the date of subscription.
• Monthly Billing: You will be billed monthly for the selected tier amount (e.g., £45/month for 1,000 SMS, £88/month for 2,000 SMS, etc.). Monthly billing is for your convenience but does not alter the 12-month commitment.
• Credit Allocation: Your monthly SMS credit allowance accumulates throughout the 12-month contract period. Unused credits from one month roll over to the next month, allowing you to build up a credit balance during your contract term. However, at the end of the 12-month contract period, any remaining unused credits will be forfeited unless the subscription is renewed for a new 12-month term.
• Overage Charges: Usage beyond your monthly allowance will be charged at the tier's per-credit rate (e.g., £0.045 per SMS for the 1k tier) and billed in the following invoice.
• Commitment: You are committed to paying the monthly subscription fee for the full 12-month contract period, regardless of usage.

7.3 Payment Terms

Payment for Professional Plan subscriptions is processed automatically via your registered payment method on each monthly billing date.

For Flexible Plan top-ups, payment is required at the time of purchase.

Failure to maintain valid payment details or unsuccessful payment attempts may result in:

• Suspension of service until payment is received;
• Late payment fees of £25 per failed payment attempt after 7 days;
• Termination of your account and liability for all outstanding fees including the remaining contract period.

7.4 Price Changes

We reserve the right to modify our pricing with 60 days' written notice. Price changes will not apply to existing Professional Plan contracts until the completion of the current 12-month term.

7.5 Taxes

You are responsible for all applicable taxes, including VAT, sales tax, or other local taxes associated with your use of the Platform. If we are required to collect or pay taxes, they will be invoiced to you in addition to the stated fees.

8. Service Availability and Support

We aim to provide the Platform with minimal disruption, but do not guarantee uninterrupted service.

Scheduled maintenance will be communicated in advance where possible.

Support is available via support@sendrr.io or 0333 1888 333, Monday–Friday, 8:30am–5pm (UK time).

9. Limitation of Liability

To the fullest extent permitted by law:

• Sendrr shall not be liable for any indirect, incidental, or consequential damages;
• Our total liability for direct damages shall not exceed the amount paid by you in the preceding 12 months.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or other liabilities which cannot be excluded under law.

10. Termination

10.1 Termination by Sendrr

We may suspend or terminate your access if:

• You breach these Terms;
• You fail to pay fees when due;
• You engage in prohibited activities including sending spam, unsolicited messages, or illegal content;
• Required by law or regulatory authority;
• Your use of the Platform poses a security or compliance risk.

We will provide reasonable notice where possible, except in cases of serious breach, legal requirement, or risk to our systems or other users.

10.2 Termination by Client - Flexible Plan

If you are on the Flexible (pay-as-you-go) plan, you may cancel your account at any time with 30 days' written notice to support@sendrr.io. Unused credits will remain available until account closure (credits never expire on Flexible plans).

10.3 Termination by Client - Professional Plan

Professional Plan subscriptions are subject to a 12-month minimum contract term. You may request cancellation at any time by providing 30 days' written notice to support@sendrr.io, subject to the following:

Cancellation Before Contract End (Early Termination):

If you cancel your Professional Plan subscription before the end of the 12-month contract period, you have two options:

• Option A - Continued Access: Continue to be billed monthly at your current rate until the contract end date, retaining full access to the Platform and your monthly SMS credits; or
• Option B - Immediate Termination: Request immediate termination of service, in which case you will be invoiced for the remaining monthly fees owed under the contract term. Access to the Platform will cease upon payment of the outstanding balance.

Cancellation at or After Contract End:

If you cancel your subscription at or after the completion of the 12-month contract term, cancellation will be effective 30 days after written notice. You will not be charged beyond the notice period.

10.4 Auto-Renewal

Professional Plan subscriptions automatically renew for successive 12-month periods at the end of each contract term unless you provide written cancellation notice at least 30 days before the renewal date.

We will send you a reminder notification 60 days before your contract renewal date. Renewed contracts will be at the then-current pricing unless otherwise agreed.

10.5 Effects of Termination

Upon termination of your account:

• Your access to the Platform and all associated services will cease;
• You will lose access to any data, reports, templates, or content stored in the Platform;
• Outstanding invoices and fees remain due and payable, including any contract termination fees;
• Any remaining unused credits (Professional Plan) are forfeited and non-refundable upon contract termination or expiration;
• We may retain your data for a limited period as required by law or for legitimate business purposes (see our Privacy Policy).

We strongly recommend exporting any important data before account termination, as we cannot guarantee data retrieval after termination is complete.

10.6 No Refunds

No refunds will be given for fees already paid, including monthly subscription fees, top-up credits, or usage charges. This no-refund policy applies to all subscription types and payment methods.

11. Changes to Terms

We may amend these Terms from time to time. Changes will be notified via the Platform or email. Continued use of the Platform following changes indicates your acceptance of the revised Terms.

12. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales.

You agree that any dispute arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the English courts.

13. Contact

If you have any questions about these Terms, please contact us at: